But in its rush to disrupt the consumer experience, Hubble also appears to be playing fast and loose with some basic consumer protections. Quick service, cheap contacts, and whimsical branding have made Hubble a speedy success. Hubble expanded to Canada in August and plans to be in the UK as early as January. Its valuation tops $200 million. Since the service officially launched in November 2016, Hubble claims to have sold $20 million worth of lens subscriptions, and says it’s growing 20% month over month. It has fast become a star of New York’s startup scene, raising more than $30 million from investors that include Founders Fund and Greycroft Partners. The company aims to make buying contact lenses as cheap and easy as shopping on Amazon. Hubble was founded in May 2016 as a direct-to-consumer contact lens brand-the Warby Parker of contacts, if you will. Quartz/Johnny Simon My Hubble contacts order.
